2014 G-Star campaign featuring Ms. Lily Cole and a Magnus Carlsen. Familiar? Magnus is only the current world’s top ranking chess player. He was a grandmaster at the age of 13, and won the title of World Chess Champion in November 2013. He’s also been modeling for G-Star since 2010. Other than that tidbit, the ad designs are pretty fresh. Well at least a different approach to your typical glossy image. A nice cut and paste DIY approach to the whole thing. G-Star has also cooked up some nice pieces this year. Stay tuned.