閒聊/IN DIRECT CONVERSATION. JESUS ECHEVARRIA, CCO OF INDITEX GROUP (ZARA)

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SPITGAN – What is a Zara?

Jesus – We originally wanted to call it Zorba, after Zorba the Greek, but there was a bar in the same town with the same name. When the owner of the bar found out, he approached us and asked us to change the name as he had used it first. As we had already printed the sign/logo, we were trying to figure out different combinations that would work. Zora wouldn’t do, as it was very close to a coarse name for a woman in Spanish; then we figured out it should be called Zara.

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